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Are you really living up to your potential?

We bring you a deeper understanding of the world of your customers and help you use this insight to give your business clarity and direction.

Live up to your potential

Close your eyes. Imagine your business firing on all fronts. Customers, employees and investors are over the moon. You’re operating at 100% of your potential.

Now open your eyes and face reality. What percentage of your potential are you actually hitting right now?

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100%
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  • Oh dear. But even so, your company is bursting with potential. What’s holding you back?
  • Oh dear. But even so, your company is bursting with potential. What’s holding you back?
  • Don’t worry, this is what many businesses tell us. What’s getting in the way?
  • Don’t worry, this is what many businesses tell us. What’s getting in the way?
  • Pretty good. Many businesses score lower than that. But you’re still way off your potential. What’s stopping you?
  • Pretty good. Many businesses score lower than that. But you’re still way off your potential. What’s stopping you?
  • That’s amazing. But you could still do better. So what’s missing?
  • That’s amazing. But you could still do better. So what’s missing?
  • Really? In that case, we could probably do with your help. What do you charge?
  • Wow!Really? In that case, we could probably do with your help. What do you charge?

BoundLess?

Views from our clients

 

Warning signs

With a bit of coaching from us, you can get rid of the bad habits holding your business back. Do any of these examples sound familiar?

  • Me Me Me

    The word ‘customer’ is used a lot. You might even have a slogan like ‘putting the customer first’. But actually, your organisation spends most of its time looking inwards and thinking about itself. Your people don’t fully understand your customers, so designing relevant products and services is tricky.

  • Action man

    You are very, very busy, always rushing around. You go from meeting to meeting with mountains of actions to complete. You have no time to think. You’re worried that your company is busily tackling the wrong problem, but have no time to challenge this. You’re just racing to keep up.

  • Robot

    Your company feels like a machine. If you want to get anything done, you have to fight the machine. People don’t feel comfortable enough to bring their real selves to work, so they lose their shine and passion. If your family could hear the kind of gobbledegook language you use at work, they’d look confused or burst out laughing.

  • Uncoordinated

    Your company’s left hand doesn’t know what its right hand is doing. People don’t understand each other’s roles and there’s no sharing or collaboration.

Bound Less

A bit about us

How we work (and what we love about it)

Too many businesses punch below their weight. The main reason is that they simply don’t look at things from the customer’s point of view. This means that their vision isn’t grounded in reality. And they become preoccupied with the way their own business operates.

What we love doing is provoking change. Even small improvements can have a real impact on a business, boosting the happiness of employees and customers.

We take the ‘outside-in’ view – where the thinking starts with the external context and customers, rather than introspection.

A bit about Ashley

Ashley Green specialises in customer insight and branding and has run an insight consultancy for seven years. He was Head of Global Brand for BP’s customer businesses, and Chief Executive of its lubricants business in Argentina.

A bit about Daren

Daren Gordon is a communications expert, shaping transformation programmes for big brands. His expertise includes internal campaigning, press office and investor relations. He coaches leaders and teams to drive change.

A bit about our friends

We know plenty of brilliant people, including coaches, designers, researchers, technologists, actors and academics. This means we come to you with a richer bank of ideas and can connect you to specialist expertise when you need that extra bit of magic.

Over the years, we've worked with some fantastic brands
Contact us

Ashley Green

ashley@beboundless.com
07771 555329
LinkedIn

Daren Gordon

daren@beboundless.com
07958 783603
LinkedIn

Registered address:
Boundless Business Ltd
24 James Street West
Bath, Avon
BA1 2BT

© Boundless Business Ltd

As a fast growing business, we face the challenge of developing and implementing a clear strategy without neglecting day to day management needs.  Boundless have quickly understood what’s important for us in our business and have been able to offer an experienced external perspective which has been hugely valuable.  The insights they provide are relevant, well observed and clearly articulated.  We plan to work with them on an ongoing basis to challenge our adherence to our strategy and the actions we are taking to deliver it.  We would wholeheartedly commend their work.”

Graham Loveday, Finance Director, Scion Interactive (digital signage)